Next Management

23 Jan 2024 / London, Los Angeles, Madrid, Milan, New York, Paris

Calvin Klein Underwear Spring 2024

Readers looking for a certain Golden Globe Awards winner for Best Performance by a Male Actor in a Television Series – Musical or Comedy might be disappointed, but hopefully not for long. There is almost always more to savor in Calvin Klein underwear advertising it turns out, in fact Abby ChampionMathilda Gvarliani, and Callie Dixon all figure in the Modern Cotton campaign by photographer Annemarieke van Drimmelen and stylist Ludivine Poiblanc. The NEXT trio come into this stage of the marketing campaign where the value proposition is tangible down to the level of the product. To wit, Abby (pictured) wears the Modern Cotton Bikini in heather grey, which currently retails online for US$16.50. Virality is all well and good, but ultimately no match for closers as alluring as these three.


Credits include: Client, Calvin Klein; Campaign, Modern Cotton Spring 2024; Photography, Annemarieke van Drimmelen; Styling, Ludivine Poiblanc; Hair, Tamara McNaughton; Makeup, Sally Branka; Casting, Mark Foltz.