Elias Riadi is one of the four founding members of PAQ: the number one online fashion TV show in the world which reached 40 Million young people every month. Awarded a place within the British Fashion Council’s choice of New Wave Creatives. He’s continually combining the worlds of high-fashion, photography and film for the likes of brands such as Maison Margiela, Burberry, Moncler, Mercedes and many more. To his own newly launched fashion brand ITER MORA, and his directorial debut coming to film festivals next year, putting the spotlight on North Africa. A multi faceted artist, well versed in front and behind the lens.